Reasons to Invest

Property Investment in Stoke-on-Trent is An Ace in the Hole For Buy-to-Let Landlords

The Potteries Make a Prime Property Investment Opportunity

For forward-thinking property investors, Stoke-on-Trent is very much a case of the early bird catches the worm

With a wealth of houses for sale in Stoke-on-Trent, there is no end of well-priced properties available for buy-to-let landlords looking for fresh money-making opportunities.

Solid growth is predicted for The Potteries in the coming years and if you're looking for a property investment that will offer you an outstanding ROI, Stoke is the place for you to invest.

Not sold? These six reasons will demonstrate the virtues of property investment in Stoke-on-Trent.

A Buy-to-let hotspot

Stoke-on-Trent is one of the UK’s top buy-to-let property hotspots, boasting a 5.67% annual return on investment, compared to The Big Smoke which currently offers a mere 3.15%.

Transport links

Stoke-on-Trent is widely accessible to Manchester, Nottingham, Sheffield, Derby, Chester, and Birmingham.

Stoke’s prime location and excellent transport links mean that it’s possible to reach Manchester by train in less than 40 minutes and arrive in London by train in as little as an hour and 30 minutes. Also, with a smart motorway initiative for the the M6 currently underway as well as significant improvements to the A50 and A500 in progress, travelling from Stoke-on-Trent to most major parts of the UK will be swift and simple.

Educational provision

Where there are work and educational opportunities, there are prime investment opportunities. As well as a wealth of Ofsted-endorsed schools emerging across The Potteries, both Staffordshire University and Keele University are nearby. This provides a level of educational provision that all property investors should be seeking.


Employment opportunities are on the rise in Stoke-on-Trent. 13.2% of Stoke-on-Trent's workforce is part of the manufacturing industry, which is far higher than the UK average of 8.8%. Moreover, with the likes of JCB, Michelin, Bet365 as well as pottery brands including Wedgwood and Burleigh all operating in or around the area, Stoke-on-Trent’s workforce is likely to grow significantly in the near future.

Plus, a study from Quality Formations shows that Stoke-on-Trent is the second-best place in the UK to start a business; with affordable commercial spaces and a number of local community support catalysing its growing startup appeal.


Not long ago, Stoke-on-Trent’s bid to be City of Culture 2021 was accepted and while it didn’t win, the cultural developments seen as a result of the campaign have been nothing short of amazing.

The city is now more amenable, more accessible and more progressive than ever before, making creative, expressive pursuits available to everyone, regardless of their background. As a result of this cultural evolution, Stoke’s once dominating Pottery industry is enjoying a renaissance - something that will give the city a huge boost.

Property investment options

There are a rising number of property investment opportunities in Stoke-on-Trent, with a healthy housing market and a number of prospective areas from which to choose.

As Stoke-on-Trent continues to prosper, it will make a particularly lucrative property investment opportunity for those looking for genuinely sustainable financial growth.

Interested in property investment in Stoke-on-Trent or a landlord new to the area? As a dedicated local independent letting agent we can offer you unique local insights and manage your property the right way, helping you enjoy the most success possible from your investment.

Want to know more? Please do get in touch and we’ll be more than happy to guide you in the right direction.

Becoming a Landlord?

If you're contemplating becoming a landlord, the best starting point is to get an idea of the market value of your property. We are always happy to visit, at a time to suit and give you our professional opinion on price.

There is no charge or obligation whatsoever, and any discussions we have are in complete confidence.

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